Full text articles from over 2,000 business, marketing, and management publications and citations from over 3,000 journals from 1971 to present. Subjects include economics, management, finance, healthcare, advertising, banking, insurance, real estate, telecommunications, accounting, and marketing.
Over 120 million full text articles from over 4,000 leading business and trade publications on subjects such as accounting, economics, finance, marketing, management and strategy, as well as business theory and practice. Also includes select articles from international, national, and regional news publications.
Full text articles from over 510 business magazines and scholarly journals from 1995 to present including product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews, and reports from associations, societies, trade shows, and conferences. Also contains citations for over 900 publications from 1982 to present as well as over 600,000 corporate names with cross references to specific industries and countries.
Over 10,000 U.S. and international advertising agency profiles and over 15,000 global advertiser profiles including contact information for over 255,000 employees and information on over 100,000 brands. Daily updates ensure information such as executive changes, account wins and losses, and mergers and acquisitions remains current.