AIMC 488 (Mehl)

Full text articles from academic journals, periodicals, newswire, and other media outlets as well as other sources of business information and statistics such as company, country, and business topic overviews, UN country profiles, global histories, SWOT reports, financial reports, investment reports, market share reports, case studies, executive video interviews, and interactive LiveCharts.

Detailed descriptions of companies, industries, and mutual funds including stock and bond issues, earnings estimates, and dividend and split history. Also includes industry survey information on trends, forecasts, major players, market share, key ratios, and statistics.

Data on ad spending, agency rosters, company profiles, and executive listings for the top marketers. This database also includes data on key agencies for the world’s biggest advertisers plus rankings and quick facts on agencies, agency networks, agency companies, and industry employment. For off campus access, password can be obtained from College of Business faculty.

Industry market research and industry risk ratings on over 700 U.S. industries. Each report includes key statistics and analysis on market characteristics, operating conditions, current and forecast performance, and major industry participants.

Full text articles from academic journals, periodicals, newswire, and other media outlets as well as other sources of business information and statistics such as company, country, and business topic overviews, UN country profiles, global histories, SWOT reports, financial reports, investment reports, market share reports, case studies, executive video interviews, and interactive LiveCharts.

Research on consumer attitudes, product and brand preferences, media consumption habits, and demographic and lifestyle characteristics from the National Consumer Study of over 25,000 American adults including over 7,500 Hispanics.

United States demographic data on over 24 million businesses and 206 million consumers including Census data, consumer expenditures, retail spending, and Mosaic Lifestyle market segmentation groupings. Generate standard compiled reports or create custom maps and reports.