LibGuides: PDET 499 Standards and Demographics: Demographics and Marketing

Demographics Now

DemographicsNow (Gale) This link opens in a new window
Demographic data from over 24 million American businesses and 206 million American consumers including Census data, consumer expenditures, retail spending, and Mosaic Lifestyle market segmentation groupings. Generate standard compiled reports or create custom maps and reports.

DemographicsNow is a great tool to use to find detailed demographic data for a marketing plan.

Search data from the 2010 and 2000 Census, Simmons National Community Survey (including media use), and other sources. Powerful tools allow users to combine data from different sources, compare geographical areas, and map results. Directories of individuals and businesses are available for searching and can be used to create targeted lists. Tables can be downloaded into Excel, Word, and PDF.

See sidebar for links to additional information and tutorials for Demographics Now.

Business and Marketing Databases

AtoZDatabases.com This link opens in a new window
Profiles of 30 million businesses and executives, 7 million jobs, 2 million new businesses, 240 million residents, and 12 million health care professionals. Access restricted to current Michigan residents.
Business: Insights (Gale) This link opens in a new window
Full text articles from academic journals, periodicals, newswire, and other media outlets. Also includes over 400,000 company profiles (refreshed daily), 2,000 SWOT analysis reports (refreshed quarterly), 8,500 market share and business rankings, and thousands of interactive LiveCharts.
Entrepreneurial Studies Source (EBSCO) This link opens in a new window
Full text articles from over 150 business journals, magazines, reference books, and case studies. Also includes thousands of company profiles and over 600 videos.
IBISWorld This link opens in a new window
Industry market research and risk ratings on over 700 U.S. industries. Each report includes key statistics and analysis on market characteristics, operating conditions, current and forecast performance, and major industry participants.
Simmons Insights This link opens in a new window
Research on consumer attitudes, product and brand preferences, media consumption habits, and demographic and lifestyle characteristics from the National Consumer Study of over 25,000 American adults including over 7,500 Hispanics.